Work · Case study
New Obsession
We partnered with New Obsession to build an expressive website — and to capture the photography and video — that bring a creative, peer-led recovery practice in Austin to life: warm, honest, and unmistakably human.
The Challenge
Make recovery feel human online.
New Obsession offers something rare — peer-led, creativity-driven recovery support — and that warmth is hard to convey on a screen. They needed a website and a library of authentic imagery that could communicate care, safety, and creative energy without feeling clinical or staged, meeting people exactly where they are.
Engagement
Web, Photo & Video
Industry
Health & Recovery
The Identity
Art, expression, and honest imagery.
We shaped the visual direction around a simple belief: self-expression is self-care. Through original photography and video — real people, real spaces, real moments — we captured the studio’s creative energy and turned it into a warm, expressive system that carries across every page.
Video
Icons
Palette
#000000
#eb5acf
#a3e1e0
#f3f1be
#f1efe3
#ffffff
Website Design and Development
A site that meets people where they are.
The website brings New Obsession’s services to life — coaching, community workshops, and support — in a warm, content-rich, accessible experience. Fast, fully responsive, and easy to manage, it gives the team a platform to share their approach, welcome new clients, and grow their community over time.
Outcome
A presence as welcoming as the studio.
Expressive design paired with authentic photography and video gives New Obsession a presence that feels as warm and human as the work itself — building trust, inviting connection, and helping more people find support without pressure or expectation.
A Human First Impression
A warm, expressive presence that feels real, not clinical.
Imagery That Connects
Original photography and video capturing real people and real moments.
Easy to Manage
A flexible platform the team can update and grow themselves.
Built for Community
A welcoming platform that helps more people find support.
