Work · Case study
RacFit
Sports Club
We partnered with RacFit Sports Club to launch a bold brand and a high-energy website for a new indoor racquet and fitness club in the Permian Basin — built to sell memberships long before the doors opened.
The Challenge
Build a brand and promote membership before launch.
RacFit was opening a brand-new multi-sport facility in Midland with founding memberships capped from day one. With no building to tour and no reputation yet, the brand and website had to carry the experience — communicating the vision, earning trust, and turning early curiosity into sign-ups on the strength of the story alone.
Engagement
Brand and Website
Industry
Sports & Fitness
The Identity
An identity with energy and staying power.
We built a confident, athletic brand system — a dynamic wordmark, a flexible badge, and a bright, high-contrast palette that reads fast and modern everywhere from a phone screen to a court banner. It has energy without the noise, and it’s built to scale across every corner of the club.
Logo
Brand Mark
Badge
Logo Variations
City Banner
Logo Variations
Applications
Palette
#0b211f
#0f67e8
#39c4ea
#D7FF85
#EFF3E4
#ffffff
Website Design and Development
A site built to fill the courts.
The website brings RacFit to life before opening day — showcasing programs, memberships, and the facility in an immersive, content-rich experience. Fast, fully responsive, and easy to manage, it gives the team a platform to capture founding members, add programs, and share news as the club grows.
Outcome
Momentum
before day one.
A distinctive brand and a conversion-focused website gave RacFit a credible, energetic presence from the very start — driving founding memberships, building a community ahead of opening, and handing the team a platform ready to grow with the club.
A Bold First Impression
A distinctive identity that stands out in a brand-new market.
Membership-Focused
A conversion-focused site focused on founding members.
Easy to Manage
A flexible platform the team can update and grow themselves.
Built to Scale
Ready to add programs, courts, and members as the club grows.
More work
